7 Awesome Twitter Ads That Are Killing It

Here are a few recent ads I found that speak louder than any red lettering could, and why I think they rock

Advertisements

The secret to a successful ad creative online is to bring something interesting, memorable, entertaining and/or useful to the platform audience without making people feel like they are being ‘sold’ to.  Marketing has evolved. We (consumers) are no longer moved to respond to big red SALE letters (unless it’s already at a brand website we go to, and it says 70-90% off).

Remember these kinds of ads? Bleh.

Bad-banner-example
Yeah. We are tuned out to this.

Here are a few recent ads I found that speak louder than any red lettering could, and why I think they rock:

This ad creative from Starbucks is quick, interesting, fresh, entertaining and informative. It’s also very memorable. After a few loops, I will never forget the image of that drink jumping out of the phone.

This one is just flat out entertaining. As a Photoshop gal, I immediately went to the thought of, “How’d they do this?” It’s entertaining, first and foremost. It grabbed my attention. Secondly, I discover their cool app which allows me to earn free drinks. Double stars for Starbucks for entertainment and information.

I am not a fan of McDonald’s food, or their company much. But they nailed it with this ad creative. It combines the current event of Coachella with the star power of Kylie Jenner, wrapped in a Selfie/Instagram style photo. The breakfast sandwich is part of the mood and landscape, and it honestly makes fans of Kylie or Coachella want to either jump into the photo or grab a McDs Egg McMuffin. In fact, if you scroll through McD’s Twitter feed, you will see that this ad creative by and FAR outperformed ALL of their other posts. Well played guys.

This one is great because it’s simple and cute. Target took a moment to join in on the fun of a national hashtag as well as throw in brand awareness with their bullseye pup. The result is a friendly brand reminder with a puppy. It’s not intrusive, it’s just cute.

I love so many things about this photo ad. It’s posted from Caitlyn Jenner’s Twitter account with one of her new MAC lipstick colors. The awesomeness of this photo as an ad creative is: it’s multi-faceted. It combines an image that is quick to process, her name on the cup (could be a Starbucks collab ad, too) with the lip print. This photo says SO much in a simple way that is again, not intrusive.

This is one (of many ads) that killed it so much that the Bagel Store in New York now has a waiting list for their rainbow bagels. It’s bright, colorful, tells the story and includes the bagel store signage in the background. The first thing they give you is the colorful photo, though.

This one is probably one of my favorites (and I’m not even a fan of Chevy). I am a fan of Price Ea, so when I saw him collaborating with Chevy, I had to click on it.  The content and his words are so inspiring that I literally was almost moved to misty.  Who cares if it’s pushing Chevy.  It was brilliant.

Got an interesting ad creative to share?  Send it my way, or leave a link in the comments section below.

The Top 20 Business Networking Groups for Women Entrepreneurs

There are a lot of fantastic women’s networking groups. You just need to get off your butt and get out there!

Where are all of the Women’s Business Networking Groups?  They’re not on LinkedIn. If you’re serious about growing your business and networking, you’re going to have to reach for the higher fruit. (Which may mean more face to face interaction and networking).

A LinkedIn Group, (which I am a member of) called Connect: Professional Women’s Network, has nearly half a million members. While it is a good resource for support, it isn’t necessarily a platform for true entrepreneurial networking that garners real life results. It’s a great place for women to share ideas online, get feedback and share their blog posts, but it stops there.  You can’t meet any of these women or connect unless you set it up yourself.  If just this one group met offline at a big event to network, collaborate and create true synergy, what a tribe it would be, right?  A half a million women from all over the world contributing their energy and resources to help everyone succeed.  

behind-every-successful-woman

The truth is, there are a lot of fantastic women’s business networking groups available to us.  You just need to find one that works for you. And then you need to get off your butt and get out there!  Plug in to your tribe.

I’m not recommending the Natl. Association of Professional Women, which, sadly, has a negative rating a mile long.  What I’m referring to are the groups and organizations founded and run by women who are truly making a difference in women’s lives by offering real business solutions and mentorships, venture capital funding and growth strategies.  

CFDA looks like a good resource for women in the fashion industry, however, it’s by invitation only. :\

Why does it feel so difficult to find legit women’s business networking groups that aren’t just trying to scam us?

The answer is: It’s not that difficult, and there are really good ones out there.  You just have to dig a little and be patient. Don’t sign up with the first one that blows fairy dust all over you.  Also, consider looking locally at Meetup.com.  There are a ton of small, mid and large sized networking groups that may be very beneficial to you.

I have done a little digging for you, and these are the top Business Networking Groups for Women Entrepreneurs that I have found on a national scale:

 

countmein

1. COUNT ME IN  Founded by Nell Marino, an international and national champion for women and girls and the creative force behind Take Our Daughters toWork Day. Count Me In for Women’s Economic Independence is the leading national not-for-profit provider of resources, business education and communitysupport for women entrepreneurs seeking to grow micro-businesses into million dollar enterprises.

Count Me In knows that women entrepreneurs grow exponentially when given access to the right tools, coaching and community, which has lead them to launch three unique programs: Make Mine a Million $ Business™ (M3), Urban Rebound and the Women Veteran Entrepreneur Corps (WVEC). All of these programs are designed to help women business owners get growing!   www.countmein.org

CRAVE-MG_5558-cropped

2. CRAVE, founded by Melody Biringer, The CRAVE Company is focused exclusively on bringing women together to make waves in their careers and personal lives. They specialize in event design for authentic conversation. The first thing you see when you enter their website in big, bold letters is:

No more aimless wandering toward happiness. It’s time to start getting obsessively specific about what you want. So you can start filling your life with it.

Their mission is to draw out the stories and voices of women in business ina way where they feel seen, heard, and empowered. They host Events, Programs and Co-Storming Mashups such as the Seattle Fashion Industry Mash-up.  www.thecravecompany.com

3. Women’s Business Development Center The Women’s Business Development Center (WBDC) is a one of a kind non-profit focused on fueling the economy through entrepreneurship. As the oldest, largest and most comprehensive women’s business assistance center in the United States, we have programs designed to help individuals in every phase of the business development and growth process.  www.wbdc.org

4. WOMEN 2.0 was co-founded by Shaherose Charania and is currently run by a strong team with key advisors.  It’s mission is to increase the number of female founders of technology startups with information, videos, articles and worldwide events such as their PITCH conferences and monthly Founder Friday events.  There is a wealth of info on their website, so I would suggest spending a little time there researching topics that interest you. www.women2.com

5. WBENC The Women’s Business Enterprise National Council 501(c)(3) non-profit was founded in 1997. it is currently the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC partners with 14 Regional Partner Organizations to provide its world class standard of certification to women-owned businesses throughout the country. WBENC’s core focus is Certification, Opportunities, Resources and Engagement. www.wbenc.org

6. SBA.gov  Yes, the SBA (Small Business Association) offers Women’s Business Services (WBCs), which is nationwide and offers a ton of resources for women-owned businesses!  Women’s Business Centers (WBCs) represent a national network of more than 100 educational centers throughout the United States and its territories, which are designed to assist women in starting and growing small businesses. WBCs seek to “level the playing field” for women entrepreneurs, who still face unique obstacles in the business world.

SBA’s Office of Women’s Business Ownership (OWBO) oversees the WBC network, which provides entrepreneurs (especially women who are economically or socially disadvantaged) comprehensive training and counseling on a variety of topics in several languages.  Check for local offices in your state for economic development offices.  I am lucky enough to have a couple of stellar universities and programs nearby who offer some amazing Women’s Business Centers! Look in your area, I am sure you will find some hidden gems, too. www.sba.gov

7. SAVOR THE SUCCESS was founded by Angela Jia Kim, and was chosen as Forbes’ Best 100 Websites for Women where “accomplished founders, creators, connectors and movers & shakers” push each other to achieve through meeting benchmarks – together.” Basically, Savor the Success is a membership network offering access to PR opportunities, an active online community, a virtual business school, community center, and wellness lifestyle hub for women entrepreneurs, makers and creators.

8. The Next Women:   TheNextWomen is a community of Investors, Entrepreneurs & Advisers. Their efforts are in supporting the growth of female entrepreneurs, from startups to companies making millions. Their goal is to advise,inspire & connect a global & local community of ambitious entrepreneurial women. They provide access to capital (perfect!), resources and networks, as well as offer their community support. They host summits and events such as their Pitch Competition .  www.thenextwomen.com

9. Dreamit | Dreamit Athena ‘Athena’, which is an accelerator for women created by founders of Dreamit Ventures, was launched in 2015. Ranked by Forbes as  one of the Top 10 Business Accelerators in the world, Dreamit invests in early stage entrepreneurs at all levels to create breakthrough technology companies. They provide startups with resources, advisors, investors, strategic partners and customers looking for innovative solutions.  www.dreamit.com

10. EY Entrepreneurial Winning Women The EY Entrepreneurial Winning Women™ program is a national competition and executive education program that identifies a select group of high-potential women entrepreneurs whose businesses show real potential to scale — and then helps them do it!   Without sounding too crude, this organization is for badass business women who are serious about succeeding. www.ey.com

11. MergeLane MergeLane discovers, accelerates and invests in exceptional women and the companies they run. Check out their website for more info, and see the current women-owned MergeLane companies  www.mergelane.com

12. Million Dollar Women Workshop Created by Julia Pimsleur. Julia Pimsleuris on a mission to help one million women entrepreneurs get to $1M in revenues by 2020.
Julia is the CEO and Founder of Little Pim, one of the few women-run businesses backed by venture capital in the country, and the leading system for introducing young children to a second language.  Julia has raised a combined $26 million in non-profit and for-profit dollars. After raising millionsfor her own company, she created her popular “Double Digit Academy” and online fundraising bootcamp to help other women do the same.  Check her out, she is doing AMAZING things!  http://www.juliapimsleur.com/

13. Springboard Enterprise Springboard, located in Washington, DC, is a highly-vetted expert network of innovators, investors and influencers who are dedicated to building high-growth technology-oriented companies led by women. Read their manifesto  https://sb.co/

14. Women’s Startup Lab The mission of Women’s startup Lab is to empower female founders to be strong leaders, to create powerful startups and to influence and shape the world though their companies, using collaboration, community and innovation. The inspiration for Women’s Startup Lab originated in Japan. Founder Ari Horie, growing up in Hiroshima, was raised by a single mother who understood the importance of individuality. http://womenstartuplab.com/

15. Chic CEO At Chic CEO you’ll find easy to understand, easy to implement business knowledge in its most basic form. Best of all, you’ll find other women who are willing to share their advice and experiences simply because someone else did the same for them. It’s a beautiful ‘pay it forward’ system!  The ground level information is there for you to get started in being your own boss – the rest is up to you.  Free to join!  🙂 http://www.chic-ceo.com/

16. Ellevate  Ellevate is the global professional network for women who believes in the positive impact of women in business. Their mission is to help women advance in the workplace, both for themselves and the greater good. It’s a great place where you can invest in yourself or invest in other women.  https://www.ellevatenetwork.com

17. She Owns It  A website and blog dedicated to empowering, connecting and supporting women in business. Check out their conferences listings for an inspiring workshop in your area!  You just never know how it will change everything! http://sheownsit.com/

18. SheWorx A NYC based weekly breakfast collective of strong female entrepreneurs and change makers centered around challenging topics and actionable strategies. They create events hosted by top founders, innovators and entrepreneurs. http://www.sheworx.co/

19. The Boss Network ©The BOSS “Bringing Out Successful Sisters” Network’s mission is to promote and encourage the small business spirit and professional development of women. The BOSS Network is a community of career and entrepreneurial women who support each other through conversation, online and event-based networking.

The BOSS network is also a Top 10 Forbes & Inc. Website for Women of Color in Business. http://www.thebossnetwork.org/

20. Womancon  Womancon (convention) is the equivalent to all of the other ‘cons’ we see out there, only their focus is to inspire, educate and re-ignite your entrepreneurial passion with amazing speakers and founders like Janet Hanson (Founder and former CEO of 85 Broads), Egypt Sherrod (CEO, Author and Host of Property Virgins) and Rachel Braun Scherl, to name a few!  Through Womancon, you have the opportunity to grow your network and build professional relationships with  other leading women entrepreneurs from across the country, or pitch the media. learn more at:  www.womancon.com

 


Wherever you find yourself, whether it be at a local business meetup, or a national convention, I think you will discover you’re exactly where you need to be at the right time.

Life is funny and awesome that way.

What Is Blogger Outreach & How Do I Do It?

If you don’t do it, you are missing out on a very crucial element.

In a nutshell, “Blogger Outreach” is the act of reaching out to bloggers to collaborate or mention your product or posts.  And it’s really simple, you just need to follow a few rules.

 

PR and Blogger Outreach is as equally important as the product you create, and vital to promoting your product and maintaining a steady flow of traffic to your website. It is very time consuming, but highly rewarding when you do get a press write up, mention, blogger collaboration, or editorial placement. If you are financially able, hiring someone to do PR and Blogger Outreach for you is ideal.  This task alone can be a full time job, and if you don’t have the time, you will be missing a very crucial element to success. 

So if you can’t hire someone yet, you will need to bite the bullet and DIY it for a while.

At first it can be very intimidating for someone who has never done PR and Blogger Outreach but I assure you, it’s not that hard, you really just need to know a few do’s and don’ts –and be prepared to work your butt off.

Make sure you understand the amount of time it’s going to require to reach out to the right bloggers, editors, etc. It’s an ongoing effort that doesn’t end, and you will need to make a schedule so you can devote time to outreach as well as creating your content (or a product, whichever it is you do).

Create, Research, Write, Send, Follow-up and Repeat.

I think I must have sent 30 emails out before I got an interview and write up with Fast Company about my bicycle bag project. Be diligent and don’t give up! It WILL pay off. 

If you plan to do your own PR, make sure you are currently creating or have created some kind of social media rapport before pitching your product to an influencer or editor, even if it’s just to Comment, Share or Re-Tweet an interesting news article they have written.

Make sure you are targeting the right blogs, magazines, etc.

Know Thy Writer. You can send email after email, but unless you research and “get to know” the writer and learn exactly what they cover, you’re wasting your time. For example, if you’re marketing a yoga wear product, don’t just reach out to general fashion bloggers, find those that focus on healthy living, yoga lifestyle, sustainable clothing, etc.

You can find and conduct research by going through sites such as Bloglovin’, and searching for relevant bloggers, reading their posts and then taking notes  of their content that map to your product.  Make a spreadsheet to keep track.  

You can also contact bloggers in a more “automated” way, by using tools such as BuzzStream or HARO that save the time it takes to do influencer outreach. Another option is to outsource your PR / Blogger outreach by contacting one of many independent, professional Social Media Managers (freelancers) or agencies that represent bloggers who can manage the outreach campaigning on your behalf.

Once you know your target influencers, make a list of the contacts you’d like to reach out to. Emails are the best way to reach influencers, bloggers, editors. Make the emails concise and personal. Sending canned, lengthy,  impersonal, copy-and-paste templates are a  big ‘no-no’.  We know when an email is a copy-and-paste and it’s not only offensive but it just feels like SPAM. If you need a guideline, I have provided one for you to use as a reference point.

This first email here can be used for blogger outreach if you are wanting to do a collaboration:


 

Hey/Dear/Hello _________, (use first names, never write ‘Dear Editor’)

My name is [YOUR NAME]  and I’m the Social Media Community Manager at [YOUR BLOG NAME]. I came across your site and couldn’t help but appreciate a number of your posts. Feel free to add the title of a particular post here that you enjoyed.

[The pitch: With winter upon us it can be difficult to maintain clear and healthy looking skin. The frigid air takes its toll making our exposed skin dry, cracked, itchy and irritated. It’s this time of year, more than ever, when we need to take extra measures to battle back against the cruel cold.]  You will want to write your own copy here, based on the subject or project you’re working on.  

We’d love the chance to hear about you and your thoughts on [subject (i.e. winter skin care]. Let me know if this is something you’d be interested in and I’ll happily provide you with some more information!

Looking forward to hearing from you soon 🙂

-YOUR NAME


 

Basic guidelines for this initial email:

  • The first email you send should be quick and to the point.
  • Include relevant, supporting links.
  • Be enthusiastic about what you’re presenting, but don’t feel as though you need to write everything all at once.  
  • Make it easy for them to send a quick yes response by ending the email with a “Let me know if this is something you’d be interested in and I’ll happily provide you with some more information!”  or a quick, “Is this something you would be interested in?”

If they are interested, they will write back.  Remember, keep it concise. If you don’t get to your point within the second or third sentence, you’ve probably lost her. Many of us use Gmail, so what grabs us or loses us is in the main subject line of the email. So make sure your subject line reads like a catchy headline to grab attention.

If and when you hear back from the editor or blogger, have your follow-up email prepared which outlines the details of your collaboration post, product, project, etc. 

Again, keep it simple and to the point. Your message needs to be as concise as possible. Everyone is fighting for enough hours and minutes in the day.  Don’t write your emails like I write blog posts. 🙂  Follow the KISS rules: ‘Keep it Simple, Stupid’.  

Here is a good  example of a follow up email I received a while back from a prominent company:

Hi Ava,

So nice to hear from you! Thanks for taking a minute to get back to me and letting us know that you’re interested. 😀

We’ve been talking a lot about [subject currently being pitched and discussed for blog submission]. To inform the public about [current subject], we created this helpful article but we also want to know what ideas, tips and techniques you might have in mind.

We’d love for you to join in on the conversation and share a post on your blog that highlights [subject of blog post]. For example: [Provide subject examples, headline suggestions, etc.]

In order to further spread awareness, we’re going to be promoting a number of these posts via social media and putting together a fun Pinterest Board and Instagram posts to go along with the initiative.

If you have any questions about this please let me know. I’d be more than happy to help where I can.

Looking forward to hearing from you soon.

Regards,
(Name Omitted)

This is just one example of a follow up email you can draw inspiration from if you’re seeking collaboration with a blogger or social media manager.  If you are doing PR outreach to gain attention for your product or service, you may want to hire someone or spend a little more time crafting a pitch that grabs attention.

Give it time for a response (up to 2 days), don’t stalk. Follow up with a quick, polite email if you haven’t heard anything back. But don’t stalk.  It’s creepy and annoying and won’t earn any kind of brownie points.  

Generally, if a blogger is interested and you have given him/her a way to respond quickly with a quick “yes, I’m interested tell me more” email, she will write back soon. 

Note when contacting magazine editors: If the email addresses are not available online, you can call and ask for the specific editors’ email address if it is a magazine like Conde Nast or Hearst Publications.

 

 

Here’s an example of WHAT NOT TO DO:


Dear Company,
(Error #1: She didn’t  even know my name.  I have made my contact info really easy to find)

My name is Name Omitted and I am a fashion student at University Name Omitted. Recently I started a fashion blog (Where’s the link?) and I have been gaining a fair amount of interest in it (How much?). At the moment my followers are still quite low (How low are we talking about here?) however I hope that you can help me! (um.) I would love to collaborate with your brand! (Why?) This could be in a number of different ways.
I have listed some ideas.
1. -Exchange of clothing for posts on my social media and blog. (This would normally be a good idea for a business that produces products, if you have a large following or audience. It’s a win-win for everyone.  Clothing costs a lot of money to give away. If you are a blogger without a following, asking for goods in exchange for promoting to a crowd of crickets is not attractive to a company.  Build up your following before requesting free goods in exchange for promotional posts)
2. -A discount code that I can share with my followers. (This is a better idea)
3. -I could model a look book for your brand and post this on my social media. (This might be OK. I still need your website, blog and social media links)
4. -You could provide me with a small discount so I could buy a few of your clothes and post on social media. (Not a bad idea)
Or if you have your own suggestion feel free to share that with me! If you are interested I would love to have a chance to speak with you.
I hope to hear from you soon,

Kind regards,
Name Omitted


Her email wasn’t offensive and she was sweet and polite. But I immediately saw where she could improve.  (I did write her back, btw, and we did collaborate)

Let’s look at an example of how she could have approached a product exchange collaboration with a well-researched and well-crafted email that would have given her immediate, positive results:

Subj.: Let’s Collaborate!

Dear Ava,

My name is [ NAME ] and I am a fashion blogger and a student at [UNIVERSITY/SCHOOL] studying Fashion Design. I recently discovered your brand on Instagram and I love your colorful collection as well as your brand statement.  Although I am new to blogging, I would really love to collaborate with you on an Instagram project.  I currently have XXX Followers on Instagram and XXX Subscribers on my blog, with XXX visits per day. You can check out my blog at: Insert title and blog link here   and my Instagram account:  @instagramnamehere

I would love to discuss various ways in which we can collaborate. (i.e. A discount code for my Followers or a discount on your products in exchange for my blog posting and Instagram “look of the day”). If this is something you would be interested in, I look forward to hearing from you!

Best Regards,
[Blogger Name]


 

Example of a good PR Product Pitch:

Dear Whitney,

I wanted to reach out to you because I have a brand new bicycle bag collection that would be an excellent fit for your audience of fashion-savvy professionals.  The brand is Carmichael Bike Bags and we are scheduled to launch on 2/12 with an estimated global reach of over 250,000 viewers per week.

We have just recently received a write-up in Fast Company and VeloJoy, and the momentum is growing. In exchange for your mention, we would be happy to add your post link and logo to our website.

If you are interested, please let me know and I can provide hi-res photos and any other info you need. Thank you!
Best Regards,
Ava Carmichael

[Provide links and contact info]


 

I am interested to hear what has worked for you?